Online advertising is useful when you make a product that spans a broad range of market segments. It
is strictly a mass media enterprise and especially ineffective online if you are unable or
unwilling to sustain your efforts or do not have performance data to benchmark your efforts.
Advertise when you need to get your product in front of a broad audience. As reach increases,
tracking decreases. Agencies, in an effort to promote their own service offerings, will quickly
move the discussion away from tracking and into the amorphous cosmos of branding. (Branding is,
of course important, but branding involves much more significant issues than repetitive message
delivery.) By now it is a certainty that online advertising can be a huge waste of money, yet
significant integration between traditional media ads and the web can occur if you a) drive
interested prospects to specific web pages and b) build those pages to talk specifically to
those people coming to the site from a specific ad appearing in a specific place.
uPromote’s web advertising solution provides marketers with prescient marketing communications pieces
developed; targeted dispersal of their messages over a quality global network from high-profile,
premier brand name sites to hot new small- to mid-sized sites; immediate tracking of responsiveness to
placement and voice and utilization of expert optimization techniques to refine performance
Is online advertising effective?
Web advertising and site sponsorship services are important tools for communicating brand identity and
product offers to prospective customers in category-specific settings. Proving effectiveness of any
online advertising campaign starts with realistically defining objectives from thorough knowledge of a
product or brand, anticipating end-user behavior based on a series of offers and response scenarios and
producing contingencies to those behaviors to capitalize on financial investment. When an online
advertising initiative is engaged systematically and shrewdly in this manner, the advertiser is able to
improve the odds that a campaign will meet expectations.
Why should I choose to advertise with uPromote?
Increases traffic to your site and generate additional sales;
delivers the audience you want to reach.
Maximizes exposure, branding, acquisition, retention and ROI.
Offers brand-name sites and global reach with
targeted, customized solutions for a definitive competitive
Customized, real-time management and reporting capabilities.
Campaign optimization, including new creative formats to
How does uPromote target specific audiences?
To make doubly certain we're targeting an audience that appeals to you, we target in two
ways. First, we focus the message within custom designed graphic and text communications toward
the proper audience and test their viablilty. Second, we place these custom designed
communications pieces on sites within our network that unite your message with the proper
How can uPromote help
Through the experience of servicing many clients in distinct industries, uPromote is able to
offer a wealth of historical performance data to build brand and broaden web site awareness,
increase qualified lead generation, and drive sales from your web site. We can help you
understand when and where to advertise; determine where advertising won't
help; analyze the strengths and weaknesses of your competition's advertising programs; and
create programs to bring the offline and the online advertising together.