The uPromote Messenger service is your solution for directly communicating via email
with potential customers who already have an interest in your particular product or
service.
Email marketing is a very powerful relationship-building tool when done correctly. There are many
applications, from simple product update and product launch announcements to weekly or monthly
newsletters. When considering email marketing you should be certain should employ only lists that
are comprised of users who have given a certain level of permission to send them communication. This is
termed "opt-in email marketing" or "permission marketing". Opt-in campaigns are best delivered with
internal lists, built from visitors who have interacted with your web site. By completing a registration
form a user has agreed to an information transfer process. Web site publishers without internal lists
can use external lists, but should be careful to employ only opt-in lists to protect reputation and
increase performance ratios.
How can you be sure recipients are interested?
uPromote has an established community of individuals who request information on
narrowly-focused topics. They have given their permission to receive email messages
that contain everything from industry news and web site launch announcements to service
solicitations and product promotions. Unlike sending unsolicited commercial email (UCE)
or spam, your audience welcomes your communication.
uPromote Messenger is a powerful solution that gives you the ability to distribute
your selling offers and branding messages to highly targeted audiences on the Web.
Since our audience offers their consent for receiving mail, your messages are more
likely to be read and acted upon.
What makes us different than other services?
Unlike much of our competition, we protect the integrity of our lists for our clients.
What does that mean? Many lists owners mail internal solicitations to their lists on
periodic schedules - sometimes as often as weekly. This deteriorates the effectiveness
of the messages sent by their clients. The last thing we want to do is burn-out a
prospective buyer for our clients. uPromote's Messenger system also monitors email
fatigue, ensuring that the highest levels of campaign performance are maintained and
the desires of our opt-in users are honored and respected. Our process for managing
this fatigue is twofold:
1. Identify the types of messages an opt-in subscriber is willing to receive.
2. Monitor the frequency with which he or she receives communication.
How does uPromote Messenger work?
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Our marketing associates work with you to determine what target audience you are trying to
reach based on your campaign strategy and the uPromote Messenger database. We then audit
your email message copy and URL to be used in the campaign based off performance benchmarks
that we have derived. When necessary, uPromote professional writers and technical
assistants can assist you in authoring copy and setting up tracking software.
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Your approved message and URL are placed in the standard uPromote Messenger mailing
template and we queue your message to be dispatched to your target audience at the
time and amounts that you specify.
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Targeted recipients click through hyperlinks embedded within the message, directly
connecting to a predetermined destination within your web site. These recipients respond
to the message's call for action (i.e. becoming a subscriber, downloading software,
register for product newsletter, making a purchase, etc.)
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Your internal staff should be prepared to immediately respond to inquiries and leads. Any
email responses that bounce to uPromote will be sorted and processed to a designated
representative within your company. This allows you to convert new traffic into customers.
We will continue to deliver all email messages that we ever receive as a response to your
email marketing campaign with us.
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A few weeks after your email delivery, we generate a comprehensive report indicating
delivery date, number of messages dispatched, number of messages received in-house and the
number of click-throughs to-date. This is key in determining your campaign's cost per
response which will help you in evaluating the emarketing campaign.
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number of recipients |
cost per recipient |
total cost |
with authored message |
5000 |
.25 |
1,250.00 |
1,435.00 |
7500 |
.25 |
1,875.00 |
2,060.00 |
10,000 |
.25 |
2,500.00 |
2,685.00 |
25,000 |
.25 |
6,250.00 |
6,435.00 |
50,000 |
.25 |
12,500.00 |
12,685.00 |
| Basic Cost: Based on your number of recipients. Professional drafting of your announcement US$185 (Optional). |
There is no better solution to give you the ability to distribute your selling offers
and branding messages to highly targeted audiences on the Web. You can purchase uPromote
Messenger online. Simply complete click the order button below, choose the number of
recipients you desire, submit your billing information and a uPromote staff member
will contact you about targeting the message.
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Statistical Reasons to Use Email Marketing |
Seventy percent of email users look forward to checking their email.
Source: eMarketer
Four percent say one of the first things they do in the morning is check email.
Source: eMarketer
Email is the preferred communication vehicle among business employees.
Source: Roper Starch Worldwide Reports, 2000
Email is used in seventy percent of all Internet sessions.
Source: Carnegie Mellon University study, 2000
In fourty-five percent of Internet sessions, email was the only application used.
Source: Carnegie Mellon University study, 2000
When email and the web were accessed, email was used first seventy-five percent of the time.
Source: Carnegie Mellon University study, 2000
There were ninety-seven million email users versus eighty-eight million web users in 1999.
Source: eMarketer
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