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Automated Versus Individual Submissions
by Brian Chmielewski
Submit your web site to 4000 search engines for $29.95. If you have
been online for any amount of time, you've probably seen this type of
email ad before. Before you reach for your credit card or complete any
enrollment forms, there are a few things that you should be aware of.
Veteran uPromote(TM) Weekly subscribers will be quick to point out that
there are not actually 4000 search engines, but nine majors. True search
engines are spider-based, meaning that the host software sends out a
scout to get information about your web site based on your web site's
web address, or URL. These types of search tools can index your site
simply by knowing your web site address, or URL, and possibly your
email address. This makes them easily identifiable. The remaining 490
of these sites are comprised of directories, yellow pages, and other
free link sites. Presently, Yahoo! and LookSmart are two of the larger
Why should your web site be listed in sites beyond the top ten? In
online marketing, opportunities that offer exposure for your business
and simplicity for the user to find you are important. By submitting
your web site to every location available, you are increasing the odds
of a potential client or customer reading your site description and
easily clicking a link to leap to your site. You increase your chances
to boost your site's traffic. Therefore, you want to make certain that
your web site has a presence and that your description and link are
correct at every one of these sites.
Many of the services like the one mentioned in the opening paragraph
use automated software programs to submit your site. One problem with
these automated submission programs is that they often make mistakes
when submitting web site listing information to multiple directories
and yellow pages. A common error stemming from automated software
programs is a description for a web site that is cut off half way
through the middle of a sentence. This is because the software cannot
distinguish the rules for submission for each directory that it
submits to. Look at the following example and see if you can determine
what service this site offers?
OCLC FirstSearch Electronic Collections Online Support - OCLC
Reference Services / OCLC FirstSearch Electronic Collections Online.
IP-address Recognition. Internet Protocol (IP) Address Recognition
Access Method. --http://www.oclc.org/oclc/software/ecoip.htm
This is an example of how automated submissions can harm your
marketing efforts. The automated software program that was used simply
took the first text on this web site and plugged it incorrectly into
the description text box. When you consider that more than
three-fourths of the sites that all submission services use in their
lists are directories and yellow pages, you realize that errors here
can cause severe visibility problems for your web site.
To liberate your Web presence of these errors, employ a directory
listing service that submits your web site individually to each yellow
page and directory. This will ensure that you are listed in the proper
location and that your site's description is accurate. If OCLC's
competitor employs a individualized service they will have a
grammatically appealing description and would have a better chance of
getting the interested user to click through to their site. Because of
the cosmetic atmosphere of the Internet, this issue is very important.
To users, your site appears inferior and you may get passed over for
your competitor simply because of looks.
Make no mistake, every directory, search engine, and Internet yellow
page is a completely independent entity that has its own rules for
submissions. Rather then just prompting a program to send out a
"robot" or a "spider" to go out and index the information in your site
like search engines do, practically all directories have people that
review each submission for categorization into their database. So, you
run the risk of not being added to a directory if the information
about your web site is not categorized properly or is not organized
effectively for the specific search tool.
Each directory has different categories and sub-categories and they
all allow varying lengths for your web site's descriptive text. This
is where an automated program really starts to get confused. When the
program does not find the exact category match for one that you
selected it to submit your site to, it must make the choice on the
closest alternative. That is one reason why it is not uncommon to a
find something totally unrelated to what you are searching for when
you perform a keyword search. For instance, a book keeper improperly
listed in a bookmaking category simply because the software could not
rationalize a better alternative.
If you have an incorrect site description, you know how difficult
editing it can be. Do it right the first time and use an individual
submission service. uPromote(TM) has always performed individual
submissions for its clients. Get listed properly today by visiting
uPromote(TM) Directory Listings.
This is the only way to ensure that submissions are done right the
first time and the best method for insuring that directories not only
list you, but list you correctly.